AdTech Integration Fail

Every time I swipe my American Express Blue Cash Preferred card at the pump of a nearby gas station the in-pump TV runs a commercial that encourages me to apply for that very same credit card.  I wonder whether the swiped credit card has absolutely zero input into the displayed ads or if the decision logic is totally blowing an opportunity to perform meaningful targeting.  Certainly AmEx is not getting the best of their advertising dollars in this exchange.

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